> Sovereign Bank International engaged pxlpear to define their brand with the following aims:
Simple and Strong
Modern with Class
Commanding
Evoked Leadership and Professionalism in Business and Finance
Challenge accepted.
02. The Approach
> Through the creation of a symbol that is both an “S” for “Sovereign” as well as a torch’s fire, we were able to set the tone for the brand in a simple and powerful way; resembling leadership and inspiration.
03. The Outcome
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Sovereign Bank International was elated by the final result presented by pxlpear and grateful for the powerful identity developed to be the basis of their future branding.