> Paytriots—a payment processing company—hired pxlpear to design their logo which was to become the center of their branding. The main goals of the design was to create a graphic that:
Included the colors red, white, and blue
Evoked patriotism
Contained an eagle and a star
Was simple, powerful, and memorable
Challenge accepted.
02. The Approach
>
Brainstorming with the Paytriots team lead to the desire to include an eagle, star, and a form of a nod to payment processing. After a number of iterations, we decided to simply things by combining the eagle and star into one mark.
03. The Outcome
>The final outcome speaks for itself, a powerfully simple logo that evokes patriotism and payments.
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