01. The Challenge
> Paytriots—a payment processing company—hired pxlpear to design their logo which was to become the center of their branding. The main goals of the design was to create a graphic that:
- Included the colors red, white, and blue
- Evoked patriotism
- Contained an eagle and a star
- Was simple, powerful, and memorable
02. The Approach
Brainstorming with the Paytriots team lead to the desire to include an eagle, star, and a form of a nod to payment processing. After a number of iterations, we decided to simply things by combining the eagle and star into one mark.
03. The Outcome
>The final outcome speaks for itself, a powerfully simple logo that evokes patriotism and payments.